Victor Dinca is a Senior Performance Marketing Specialist at Sōvyn, running paid media across Google, Meta, LinkedIn, Pinterest, TikTok and Bing. With more than eight years in digital marketing, he pairs paid search and paid social with the SEO and content side of a client's program rather than running them as separate budgets. Victor writes about ad performance, measurement, and where paid spend actually earns its place in a B2B pipeline.