Ulf Lonegren is Executive Director of AI at Sōvyn, where he builds the AI-orchestrated systems behind the agency's SEO and answer engine optimization work. He co-founded Roketto in 2009, the B2B growth agency now part of Sōvyn, and has spent more than 16 years helping B2B technology companies build pipeline that compounds instead of resetting every quarter. His focus is the seam where search is changing: how content earns citations inside AI answers rather than only rankings on a results page, and what has to be true operationally for a team to produce that kind of content repeatedly. He writes about answer engine optimization, AI visibility, and the difference between running tactics and running a system.