Chris Onyett is Executive Director of Growth at Sōvyn. He co-founded Roketto in 2009, the B2B growth agency now part of Sōvyn, and has spent more than 16 years building and leading an agency team. Chris works across sales, strategy and operations, and stays close to long-tenured clients on the commercial side of their growth programs. He writes about what holds up over a decade of agency work: pricing, positioning, and the operating discipline behind delivery.