Case stories Metric magnet: 300% conversion jump

Metric magnet: 300% conversion jump

  • Integrated campaigns
  • Marketing strategy
  • Conversion optimization
  • Healthcare
  • Dental technology
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The goal

Turn awareness into action at scale

 

A national healthcare organization needed to drive consumer action—not just visibility—around an important treatment category. The objective was to build broad awareness while guiding audiences to a custom landing experience designed to educate, convert, and connect users with next steps.

 

Success required a full-funnel strategy that could reach new audiences, increase qualified traffic, and dramatically improve on-site engagement and conversions.

The strategy + approach

Full-funnel media built for momentum

 

Sōvyn executed an integrated awareness campaign spanning digital media, connected TV (CTV), radio, and billboards to meet audiences where they already were.

 

The campaign was intentionally designed to:

  • Build top-of-funnel awareness across mass and targeted channels

  • Drive users to a custom landing page and search tool optimized for intent

  • Align messaging, creative, and calls-to-action across every touchpoint

 

By pairing a strategic channel mix with conversion-focused landing experiences, the campaign turned attention into measurable action—fast.

The results (in just 3 months)

High-impact gains in one quarter

 

The campaign delivered standout performance across traffic, reach, and engagement—proving the power of full-funnel alignment.

 

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184%

increase in
new visitors

 

Net new site users increased by 184%, indicating successful reach to fresh audiences

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286%

pages created 
for microsite

 

Website traffic in priority markets grew by 286%, driven by strategic

channel mix

 

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172%

increase in

web submissions

 

Total website sessions jumped 172%, reflecting strong content and call-to-action alignment

The impact

From exposure to conversion

 

Net new users surged as the campaign successfully reached fresh audiences, while targeted traffic growth reflected a smarter, more intentional channel strategy. The sharp rise in web sessions underscored stronger content alignment and clearer conversion paths—resulting in a 300% jump in conversion performance and a scalable model for future growth.

 

 

 

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